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FIELD REPORT

THE TERRAIN
The department was using generic, repurposed stock logos that lacked identity and failed to represent the unique spirit of the City of Eagle.
THE ASCENT
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Designed a custom, professional visual identity from scratch.
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Developed a "Field Guide" (Brand Book) for typography and color.
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Applied branding to everything from uniforms to gold-leaf vehicle callouts.
THE VIEW
A proud, unified identity that the department and community now rally behind.



SERVICES PROVIDED Brand Identity, Custom Illustration, Apparel Design.


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