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THE TERRAIN

Idaho Aviation Association needed a way to connect pilots with Idaho’s extensive network of commercial and rural airports—encouraging exploration, increasing engagement, and supporting local aviation communities.

THE ASCENT

  • Designed the Explore Idaho Passport Program to gamify and incentivize airport visits

  • Created a cohesive system spanning over 100 commercial and backcountry airports

  • Developed a user-friendly, engaging format for pilots to track and share their journeys

THE VIEW

A statewide program that drives pilot participation, boosts airport visibility, and strengthens the connection between Idaho’s aviation community and its diverse destinations.

BASECAMP

Nampa, Idaho

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SERVICES PROVIDED Program Design, Experience Strategy, Print Design, Brand Activation.

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READY TO REACH THE SUMMIT?

Whether you need a full expedition guide or a one-time project, we're ready to help you grow.​

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FIELD REPORT

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