FIELD REPORT
THE TERRAIN
Rand McNally operates across both consumer electronics and fleet markets, requiring distinct messaging and campaigns by audience and region. The challenge is aligning strategy with execution while maintaining a consistent brand voice and driving measurable growth.
THE ASCENT
-
Lead integrated campaign strategy, messaging, and content development across U.S. consumer and fleet segments
-
Execute multi-channel marketing including video, social, blogs, landing pages, email, and promotions
-
Implement HubSpot workflows and sales sequences, with social, workflows, and sequences tailored for both US and Australia
THE VIEW
Rand McNally now operates with a cohesive, scalable marketing engine across markets and geographies. With aligned messaging and fully integrated campaigns, the brand is positioned to engage customers, drive conversions, and support ongoing growth.
SERVICES PROVIDED Campaign Strategy & Execution, Messaging Strategy, Video Production, Social Media Strategy & Management, Content Planning, Blog Development, Landing Pages, Email Marketing, HubSpot Workflows, Sales Sequences, Promotions & Sales Campaigns
