Services
Audience Analysis:
Segment the target audience based on demographics, behavior, and psychographics.
Campaign Strategy:
Develop a cohesive campaign strategy aligned with the brand's objectives and target audience insights.
Content Creation:
Produce engaging content tailored to different stages of the customer journey and various marketing channels.
Channel Selection:
Identify the most effective channels for reaching the target audience, such as social media, email, search, and display advertising.
Marketing Automation Platforms:
HubSpot, Mailchimp, Constant Contact, Klaviyo
Social Media Management Tools:
Hubspot, Meta Business Suite, Hootsuite, Sprout Social
Advertising Platforms:
Google Ads, Facebook Ads Manager, LinkedIn Advertising Manager, Reddit Ads Manager, NextDoor Ads Manager
Analytics Tools:
Google Analytics, Hubspot, All Ad Management Platforms
Campaigns
Integrated Campaigns
Branding
Branding & Identity
Discovery Phase:
Conduct comprehensive research to understand the client's brand, target audience, competition, and market trends.
Strategy Development:
Define the brand's positioning, values, voice, and personality. Create a brand architecture and messaging framework.
Visual Identity Creation:
Design a unique logo, color palette, typography, and other visual elements that reflect the brand's identity.
Brand Guidelines:
Develop a comprehensive brand style guide outlining the proper usage of brand elements across various touchpoints.
Research Tools:
Google Analytics, SEMrush, SurveyMonkey, HotJar
Design Software:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Collaboration Tools:
Asana, Microsoft Teams
Presentation Tools:
Microsoft PowerPoint, Keynote
Creative Brief:
Gather client requirements and preferences to inform the design direction.
Concept Development:
Generate multiple design concepts and iterate based on client feedback.
Design Execution:
Produce high-quality visual assets, including advertisements, brochures, websites, and social media graphics.
Revision and Finalization:
Incorporate client revisions and ensure all design elements meet brand guidelines and project objectives.
Graphic Design Software:
Adobe Creative Cloud (Illustrator, Photoshop, InDesign)
Website Front-End Design Platforms:
WordPress, Wix, Squarespace
Prototyping Tools:
Adobe Illustrator, Sketch, Figma, Asana
Collaboration Tools:
Asana, Adobe Creative Suite
Graphics
Design & Layout
Strategy
Strategy & Operations
Strategic Planning:
Conduct SWOT analysis, competitor analysis, and market research to inform strategic decisions.
Goal Setting:
Define clear, measurable objectives aligned with the brand's overall business goals.
Operational Planning:
Develop detailed plans for campaign execution, resource allocation, and timeline management.
Performance Monitoring:
Implement KPIs and metrics to track the effectiveness of marketing initiatives and adjust strategies accordingly.
Project Management Tools:
Asana, Microsoft Teams
Collaboration Platforms: Microsoft Teams, Slack, Asana
Data Analytics Platforms:
Google Data Studio, Google Search Console
CRM Systems:
Salesforce, Zoho CRM, Hubspot, Infor, SalesLogix