.png)
Challenge
The Eagle Fire Department faced a branding challenge with a generic stock logo that did not represent the unique identity of their department or the city of Eagle. This generic logo, having been repurposed, failed to capture the essence and values of the fire department, leaving them with an ineffective visual representation.
Solution
Digital Mountain Creative stepped in to address the branding dilemma faced by the Eagle Fire Department. Understanding the importance of a distinct and representative logo, DMC designed a new custom logo tailored specifically to the department and the city of Eagle. This logo was meticulously crafted to reflect the department's values, professionalism, and commitment to serving the community.
In addition to the logo design, Digital Mountain Creative created a comprehensive brand guide to ensure consistency across all branding materials. This guide served as a reference point for the department, outlining guidelines for logo usage, color schemes, typography, and other visual elements. DMC also extended the branding efforts beyond just the logo, designing a range of branded apparel including hats, beanies, belts, t-shirts, jackets, coats, and vehicle logos. Each of these items was carefully designed to showcase the new logo and reinforce the department's brand identity both within the organization and to the wider community.
Services
Logo design, brand guide with new typography and color palette, logo, apparel design (hats, beanies, belts, t-shirts, jackets, coats) and silver/gold leaf callouts for new trucks.
