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Challenge
TacSol, a leader in rimfire rifle manufacturing, faced several challenges in including a lack of cohesive brand messaging, inefficient communication processes, and limited tracking of marketing initiatives. They were searching for assistance in effectively structuring product launches, and developing a project management system to ensure the team was in alignment.
Solution
Digital Mountain Creative tackled TacSol's challenges by crafting a tailored brand messaging framework and marketing strategy. Weekly meetings ensured team alignment and progress tracking, enhancing communication and collaboration. We managed the website launch, developed email templates, and established automated workflows to streamline communication. Robust metrics were implemented for informed decision-making. For product launches, we devised a structured process, while also providing comprehensive training on project management systems for efficient tracking and management of marketing initiatives.
Services
Brand Messaging Framework, Marketing Strategy, Project Management System, Weekly Alignment Meetings, Website Launch, Communication Strategies, Print-on-Demand Solutions, KPI Reporting
